Cinus Roberta

Roberta Cinus

Digital Marketer

Name:Roberta Cinus
Email:Would you like a chat? Please drop me a line in the contact form below
Web technology enthusiast with a background in small to big sized businesses, and a broad experience in all aspects of communication and marketing, including content strategy and planning, customer acquisition and retention, SEO and content, email marketing, web analytics and social media. Excellent team worker with very good interpersonal, communication and organisational skills.


03.2016 - present

Digital Account Executive

Nitro Digital, Cagliari

Working within the Client Service team my role is client-focused and I am in charge of projects with the pharmaceutical account Boehringer-Ingelheim.

Among a variety of activities I am involved in:

  • Working collaboratively with project managers and the wider specialist teams to ensure deliverables are aligned with clients requirements, maintaining at the same time a strong line of communication with the client and ensuring that projects are delivered on time and up to the highest standard
  • Build and execute the account specific relationship framework for development projects inclusive of regular schedule status calls and account documentation
  • Regular briefings on account status to senior management and other internal stakeholders.

Nitro Digital is a fast-paced and exciting digital agency based in London, New York, Kielce (Poland) and recently in Cagliari (Italy).

Find out more visiting its website.

03.2015 - 02.2016

Digital Marketing Assistant

Kaplan International English, London

Among a variety of activities supporting the Italian team, I was involved in:

  • Assist with reporting, analysis and on-going optimisation: analysis of digital performances, identify and implement new online and offline tactics for customer acquisition activities
  • Manage and support key marketing channels including SEO, PPC, affiliate marketing, media, email marketing, cooperative marketing and social media
  • Market research and competitor monitoring and analysis
  • Translation of official documents, video, articles etc. both from English to Italian and from Italian to English

Find out more about Kaplan International English visiting its global website.

10.2013 - 02.2014

Web Marketing specialist

Bolpetta, Bologna

Managed the Facebook fan page of restaurants based in Bologna and Cagliari specializing in Emilia-Romagna cuisine and meatballs. I was involved in website restyling and management. Remote working from London.

01.2013 - 06.2013

Functional Content specialist

YOOX spa, Bologna

Involved in planning and managing the functional multi-language content of websites owned by Yoox Group and its partners. Contents included both the e-Commerce platform and the experience and corporate websites. Also supported web designers and the CMS teams to develop new tools for content management. Worked full-time on the set-up of online stores, including Missoni, Bottega Veneta, YSL and Stone Island.

11.2011 - 12.2012

Head of Web Marketing

EarthWare, Bologna - Foggia

Managed the Varano Lake Triathlon sports event (Sports and Sustainable Tourism) in Puglia, southern Italy. Main tasks were event planning and online and offline communication.

Worked on the definition of the business and marketing plan, design and implementation of the website, SEO and social media management, web and print promotional campaigns, definition and management of the sponsorship proposals and strategic partnerships and management of suppliers.

06.2012 - 07.2012

Content & SEO specialist

Emmaboshi studio - Bologna

Managed content strategy, copywriting, analysis and SEO for clients’ websites.

02.2012 - 06.2012

Content & SEO specialist

Lovemark srl, Reggio Emilia

Responsible of analysis and SEO for websites of customers in different fields, for example construction industry, mechanical engineering, hi-tech and beauty. Direct management of Herbatint – Antica Erboristeria coordinated social media strategy across multiple channels and developed skills as account and project manager.

10.2010 - 12.2010

Web Marketing consultant

Eurocet - Transplant Centre, Bologna

Responsible for redesign of the website for the Eurocet project, a European network for organ, tissue and cell transplant coordinated by the National Transplant Center of Rome. The aim was to implement the CMS Plone.

09.2009 - 09.2010

Internship Communication Office

Istituzione G. F. Minguzzi, Provincia di Bologna

On scholarship from SPISA (Major school for Public Administration Studies), I took part in the redesign of their website and implementing it in the CMS of the Province. Also involved in communication activities such as organizing and promoting conventions, seminars and book presentations on mental health, immigration and social integration.



12.2004 - 03.2009

Master degree in Social and Institutional...

University of Bologna, Department of Humanities

Interests in sociological subjects, Public Companies, Corporate and Social Communication. Final mark: 110/110.

Dissertation topic: ‘The contrast of internet child pornography as negotiation among knowledge fields. Interviews to the Police officers and to the National Institute against the internet child pornography (CNCPO) of Rome‘. I have analyzed topics such as pedophilia, child pornography from a multidisciplinary perspective in order to examine the officers’ daily actions to prevent these phenomena.

10.2000 - 12.2004

Bachelor Degree in Communication Sciences

University of Bologna, Department of Humanities

Interdisciplinary with focus on new media, film semiotics, sociology of consumption and fashion/trends. Final mark: 105/110

Dissertation topic: ‘The circularity between the social sphere and cultural products: the case of the movie Dogville by Lars Von Trier’.



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