About me

I’m thrilled you’re heading to the soul of my website.

My name is Roberta, and I live in Cagliari (Sardinia) because I can’t help but love its stunning sun all year round.

WHO I am, WHAT I do and HOW I can help

You can define me as a Full Stack Marketer, which is a pretty geeky term to say:

  • My skills blow across different channels
  • I succeed both in strategy and execution
  • I am creative yet technical and like to use both sides of my brain
  • I am flexible to adapt to different situations and projects
  • I have practical working knowledge, I can edit PSDs one minute and the next one I am refining the HTML of a Newsletter
  • I always push myself to learn new things

I proficiently work with Marketing planning, Content Marketing strategy, Storytelling, Social Media, PPC, SEO, User Experience, Email Marketing, Landing Pages Optimisation, and much more.

You will appreciate also my obsession with a clear and engaging visual communication, as well as my competence interacting with designers and developers in delivering any project.


One of the most inspirational quotes for my work as a marketer is:

People don’t buy what you do but why you do it

The sentence summarises the preaches of Simon Sinek, the popular US consultant, author, and motivational speaker and it represents for me a great piece of wisdom.

I think any business knowing their own why have a great chance to flourish in getting closer to its clients.

What is my why then? I see problems as opportunities, chances to experiment and learn to reach my potential, getting also the satisfaction of measuring and delivering results.

I want to give a contribution, make a difference by providing high-quality services, take on challenges and responsibilities while hacking the growth of the company I work with, and manage at best my professional and self-development.

I am ready to hit the ground running working in fast-growing startups, SMEs or larger companies that are looking for an enthusiast Marketing Executive or alike roles (in presence, on remote or hybrid mode).

Are you interested to discover more about me?