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Hello World! This is Roberta Cinus LTD and my personal MBA

Written by Roberta Cinus

I’m no genius. I’m smart in spots—but I stay around those spots.

– Tom Watson Sr., Founder of IBM

In this exponentially growing digital age, blogs reached the incredible number of around half a billion. Why should I start my own blog if there are already so many companies and professionals  sharing their hyper-qualified perspective? How can I compete with such trustworthy and authoritative sources? How do I dare to add noise to the strenuous buzz overcrowding the web?

Yes, until yesterday I was scared to overexpose myself and, due to poor self-esteem, I suffered from the opposite of the Dunning-Kruger effect.

Then I realised: given the continuously changing nature of the web, most of my work as a copywriter and marketer just disappeared. For goodness’ sake, I have been so wrapped in a working routine that I missed to build a proper portfolio!

Then the shift happened and I recognised that NOW it’s simply the right time to:

  • Forget about fears and limiting beliefs, starting from the need to showcase my skills. I have always wanted to have my personal blog sharing my unique point of view and jotting down notes about new things I learn.
  • Kickoff my personal MBA: sharing things I learned from training and workshop I will or have already attended, and organising my knowledge making it available for those who might need it, marketers interested in learning those two cents I can offer. And you can trust me because I try to stay on those few genius spots mentioned by Tom Watson.

I recently read the book Business Model You which has been a good chance to understand YOU (my customer, partner or supporter), my strengths and what I want to pursue in my career as a marketer. I’m embracing the opportunity to reinvent my race starting from myself, being a proper entrepreneur of my personal brand beginning with a compelling blog dedicated marketing topics I would love to discuss with you:

  • Customer Experience
  • User Experience
  • Design
  • Growth Hacking
  • Content Strategy
  • SEO
  • Social Media

This is also a test for what could become my own business, so I’m filling the shelves with the best products I can and your feedback will be the best reward as it will help me to think, grow and prosper. I will appreciate and thanking you will be my mantra!

Will you join me in the journey? Follow me on LinkedIn

About the author

Roberta Cinus

Content Architect and Maker / Marketing Strategist and Doer / UX, Design and Photography Enthusiast / Sea and sports lover